Tag Archives: user experience

User experience – what is it and why does it matter?

When building Engage, we took a leaf out of consumer product developers’ book and focused heavily on user experience. User experience is a term you can’t miss in the tech world these days. TechCrunch defines it as ‘how “sticky” an app is: how easy it is to use, how engaging it is, how relevant it is to what users are doing, etc.’

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